You should always store your makeup in a dry, cool and clean place and avoid exposing it to heat or sunlight.

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1. Start fresh
Exfoliate lips once or twice a week then follow with a balm.

2. Avoid too much sparkle
Too much shimmer is overkill. Instead, go for lipsticks with a creamy finish.

3. Finding the perfect ‘bright’
Choose a bright shade based on your lips’ natural color—not your skin tone. Women with pale lips look best in cherry red or coral; reddish lips can get away with hot pink, orange, or cranberry and for dark lips, brick red and burgundy are ideal.

4. Go nude
Your ideal nude lip color is slightly brighter or deeper than your skin tone. If you’re pale, look for something with a hint of pink, while those with yellow or olive undertones or dark skin look best with sandy beiges.

5. Start in the middle
Never apply lipstick directly to the corners of your mouth! Start applying lipstick at the center of the lips, then blend color out toward the corners of your mouth.

6. Blot it
To make your lipstick last longer, apply first coat, blot with a tissue, then swipe it on again. By doing this you create a base, whilst the second coat adds coverage.